Apr 23, 2024  
2019-2020 Course Catalog 
    
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2019-2020 Course Catalog [ARCHIVED CATALOG]

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MGMT 390 - Marketing Management

3 Credits
Emphasis on the marketing mix and new product lifecycle. Includes new products and services with lifestyle strategies, pricing strategies, distribution channels and promotional strategies. Extensive case study analysis.
Prerequisite(s): MGMT 210 - Dynamics of Management  and ECON 102 - Principles of Microeconomics  


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