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Apr 18, 2024
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MGMT 391 - Advanced Marketing Management
3 Credits
The role and importance of marketing in the economic system. Marketing management with emphasis on the international marketing environment, marketing information systems, marketing research, consumer and organizational buying behavior, competitor analysis and strategies, social responsibility and marketing ethics, and the selection of target markets. Involves in-depth analysis of case studies.
Prerequisite(s): MGMT 390 - Marketing Management or permission of instructor
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