Oct 16, 2021  
2020-2021 Course Catalog 
    
2020-2021 Course Catalog [ARCHIVED CATALOG]

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MGMT 506 - Marketing and Stakeholder Relations


3 Credits
The concepts and processes involved in the marketing discipline and its impact on a technological society. Includes internal and external marketing, global issues, positioning, buyer behavior, the impact of various marketing research techniques, advertising, market models and stakeholder relations. Addresses the maximizing of revenue and profit, and steady company/organizational growth.

 



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